How to optimize image meta-data for SEO purposes. Download the PDF guide Here
Right Click on any .jpg image
Right click on the image you are wanting to optimize.
What the actual image itself is of, does not matter, as long as it is a .jpg format
Click on “Properties” menu
Once you have right clicked, scroll down to properties and left click on it to open the properties box.
Under ‘General’ tab, click on “File name” to edit it
Change it to something keyword related. Be sure to keep the file name extension “.jpg” on the end of your new name or the file can be lost.
Example:
ORG name:
Depositphotos_xxxxxxxxx_original.jpg
New name:
bestrestaurantinbluesprings.jpg
Next, click on “Details” tab to open it
This area is for your image ‘meta data.’
We are going to address 7 spots.
Title
Subject
Rating
Tags
Comments
Authors
Copyrights
Click in “Title” field to edit
Edit title
ORG: Sage Leaf
New: The Best Restaurant in Blue Springs is Sinclair’s Restaurant
Click in “Subject” field to edit it
Change subject line:
Org: Sage leaf, reflected on white surface. Fresh-picked from my herb garden
New: Blue Springs best restaurant is Sinclairs Restaurant
Click on Rating Star
Since I’m an awesome photographer, this is almost always a 5 star rating…
Click in “Tags” field to open & edit them
Input/change the tags to be your related keywords.
Separate them in a note pad editor with a semi-colon ; when building the list of keywords. No spaces between them are necessary
Example: restaurant;best;bluesprings; blue springs;restaurant near me;great;lunch;good;fun;band;beer;brunch;good service;fine dining;
NOTE: I have not found an actual limit on tags but use 10-15 and that has proven to be enough
Click in “Comments” field
this will open the comment box. It is important this step be done correctly. See next slide
Click on “Comments” to edit
Important to structure your info this way in here
http://YourWebsiteHere.com
Business Name
Business address
Business Phone
Contact Info
Description about what you do as it relates to your highest profit Product/Service/Frustration solved
Latatude and Longitude from your busienss address (geo location info for GPS systems)
Comments edit cont.
site info
business name
business address
Comments edit – cont.
lat and long can be found in Google maps by entering your address and looking at the address bar
Lat-long
Look up your busienss on google maps
2) click the blue share link
3) look for the @ symbol
Note: the series of numbers following the @ symbol are your latitude and longitude. Do not include any letters following the numbers.
Click in “Authors” field to edit
Add the business name here
Click in “copyright” field to edit
Add the business name here too
Click on “Apply” button
Click on “OK” button
Done.
The image is now “SEO optimized” for your best keywords you want to be found for.
Now you can upload it to all possible places and gain the rewards of doing what most others won’t take the time to do.
Questions? Call me
Wesley J. Harrison
816-482-3755
