Nobody really cares about your “ABOUT Page” BUT what they do care about is only Three Things:
1) What exactly are you going to do for me?
2) Why should I believe you can/will actually do this for me?
3) Why is this so much better than my other options?
Your “About Page” Should Clearly Communicate the Three Points above To Anyone
You Have Inspired Enough to actually look you up and see what you are about…
People Do Not Care about You, they Care About What You Can Do For Them.
I’ve compiled for you the best resource(s) I’ve ever found on “How To” craft the perfect “About page.”
This is not an easy exercise, but for those that complete it, you will have a much better
understanding of, Whom you can help, Whom you can’t help and How you can help those
that you can, the best and will convey this message in a congruent manner.
Get the Ultimate “About Page” assembly manual here: Click Here
