Voice Search – what you need to know as a busy business owner
This is still very early in the game but it is something that if you start planning now, it will
be that much less of a chore later, and you’ll be ahead of the pack…
Fact: Voice Search is becoming more and more popular. It is not going away.
As of early 2019, FONK is surpassing FOMO (Fear Of Not Knowing vs Fear Of Missing Out) which = Opportunity!
Voice search fundamentals:
Google calls a voice search – Actions
Amazon calls a voice search – Skills
Voice search returns only one or two results.
This is why you wan to develop a VS Content Strategy today.
Q1: How can you ensure your brand is going to be there?
Paid Results, Organic Results – no one truly knows at this point.
BUT indicators are showing that it is based on basic SEO:
#1 Priority: Create content that answers customers questions (better than anyone else).
Look at the world from your customers perspective:
What specifically are they looking for?
What are they likely to ask?
Craft helpful interactive Questions and Answers that will reach your customers when they want to hear from you.
TIP: Craft a “FAQ section” in accordion tabs for your site.
Start with one and add to it on a regular and continuous basis.
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