The Lifestyle You Dream Of Is Possible

Today’s marketing minute is based on a true conversation I had last week.

I was asked “Wes, how do I get in front of my ideal clients?”

They are the owners of coporate multi-million dollar businesses and they do not even realize they need the products and services I have to offer.

My average client value is 160,000.00 – but to them, I don’t exist.

Instead of providing him a “tactic” I opted to teach him the “strategy.”

In this book, The Compound Effect by Darren Hardy (the former publisher of Success Magazine) stated it perfectly.

The real question to answer is: “who do I need to become to attract those people, with those qualities and personalities into my life?

Remember: “Like attracts Like”

This mornings marketing minute “insight” is this:
Ask yourself this question at night before you go to sleep and in the morning when you wake:

“Who do I need to become to attract the lifestyle I desire?”

I’ve added a few great resources for you to explore:

A video presentation of his concepts (AMAZING): https://www.youtube.com/watch?v=iO6XEMMFNOc

SHORT: His 100 Years of wisdom in 10 minutes presentation: https://www.youtube.com/watch?v=e1sJLOMMoIE

Fantastic Overview of the Compound Effect (with insights) by Joseph Rodriguez: https://www.youtube.com/watch?v=Yy0RRUGjjkE