Fact: Those that have a marketing/promo calendar make more money than those who don't.
Time to make one – approximately 30 minutes.
Supplies Needed
1. 1 Tick-Tock Clock Timer 6.97 (kitchen timer)
2. 1 Planner 5.96
3. 1 Mead Small Desktop Calendar 3.48 (has days left)
4. 1 Poster tape: 4.97 (*for holding of pages – temporarily)
5. 1 G2 – pens: 6.77 (only one needed but these pens are great!)
6. 1 Sharpie pocket highlighters 2.54 (need 3 colors)
7. *1 Post-it notes square 2.97 (extra for thought capture)
8. *1 Post-it notes index card style 5.22 (extra for "Flash of Insight" capture cards)
Step #1 Google Search "Season Start Dates"
This gives you 4 perfect promotion start dates
* Be aware of the Northern and southern hemisphere differences (depending on whom you serve).
Step #2 Google Search "Federal Holidays"
*Search Parameter is Based on serving US clients. Adjust accordingly.
Choose the dates your business recognizes and will celebrate.
Step #3 Open Planner and Highlight Dates
Yellow = Federal Holidays – recognized by your business
Orange = Seasons
Blue = Optional
Step #4 Transfer Dates & Initial Promo Ideas to the Events pages in planner
I suggest doing it this way for simplicity sake.
NOTE: "Genius is making the complicated simple"
1 Start with the 4 Season Start Days (the Orange)
2 Add in the federal Holidays that apply to your business (the Yellow)
3 Then add in additional "optional" promo days you are going to recognize (the Blue)
Note: My Blue Optional promo ideas at this point are: 1) Feb: Valentines Day 2) April: Refer a Friend 3) August: Repeat Refer a Friend 4) Halloween
Congratulations! – this should have taken less than 30 minutes from start to finish
You now have a marketing calendar and promotional outline for your business. Keep this process simple.