Spotlight Interview Prep Suggestions W/Examples Below

The Example Suggestions Below are based on a Professional Arborist but the “concepts” apply to ALL Professions /Niches.

Begin with the End in Mind – “All Roads Must Lead Back to Rome.”

1) Define Your Objective: Define and state YOUR desired outcome for this video (its purpose as it relates to your needs/desires for it) ==> Start with the end in mind.
“I’d love to do a spotlight video on basic pruning methods homeowners can utilize to save money and their trees, that will generate inquiries about our services.”

2) Define The Viewers Objective: What is the transition/transformation they will experience as a result of watching this video? (Its purpose for them )
Example:  “So That” they can/will “Save money caring properly for their Trees”
Example: “To Ensure they are Not Being Taken Advantage of”

3) Define Your Call To Action: What is the Action You Want a Viewer to Do/Take (their next step) next after watching the video IF they want more info? (CTA Examples Below)

Outline (briefly) the following:
After you’ve completed your 07/21/21 Workshop Research you are going to have a ton of ideas.
If you have not been through the workshop, do this: Google search your niche topic and look for “People Also Ask.”
Note the top 3 to 5 ideas/questions that come to mind.

SEO Friendly Hook/Point/Topic TITLES: Ex: How to Save Money (and your tree) when having a tree Serviced (trimmed/cut/removed)
Think Through “How to Open Your Pearl Of Wisdom,” so that it grabs attention:
Suggestion Use The Words “How To….” to open it up.
Next Important Point
Last Important Point

The Topics/Touch Points you are going to cover: Example 
1) In this video I’m going to tell you how to save money when getting your trees trimmed – it’s not what you think (highlight homeowners liability)
2) I’m also going to tell you what you need to know when Getting the cut/pruned down/back
3) and lastly I’m going to share what you need to know when having a tree completely removed

Your CTA’s = Calls To Action (make/note a few variations) 
Ex – 1: This is Brandon Treece, with Treece’s Tree Trimming and if you are in the greater Kansas City KS/MO area and you have any questions regarding your trees, give me a call at 816-510-9323 and I’ll be happy to try and help answer your questions.

Ex – 2: If you or anyone you know in the KCMO/KCK area is having a “tree difficulty” Call us. Trees are all we do. We can help. 816-510-9323

Ex – 3: Tree Troubles? Call Us 816-510-9323. This is Brandon Treece. Treece’s Tree Trimming serves the greater KCK/KCMO metropolis. Trees are Our Specialty. We are Licensed, bonded and insured.

Trust Me, I Understand!

At first glance the above “suggestions” look easy BUT when you actually start to put pen to paper, you’ll discover this is much harder than it appears on the surface.

BUT Know this: It is one of the BEST Business Growth Exercises you can possibly do for your business. Once you master this skillset, you’ll be unstoppable.