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Only 2 Types of Campaigns

Only 2 Types of Campaigns

There are only 2 types of marketing campaigns, Direct Intent & Diversion Direct Intent = A person is aware of their Want/Desire OR Fear/Frustration and are actively seeking a solution. Diversion = A person does not know what they don't know and are not even aware...

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Voice Search

Voice Search

Voice Search - what you need to know as a busy business owner This is still very early in the game but it is something that if you start planning now, it will be that much less of a chore later, and you'll be ahead of the pack... Fact: Voice Search is becoming more...

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The About Page

The About Page

Nobody really cares about your "ABOUT Page" BUT what they do care about is only Three Things:1) What exactly are you going to do for me?2) Why should I believe you can/will actually do this for me?3) Why is this so much better than my other options?Your "About Page" ...

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Establishing Internal Clarity

Establishing Internal Clarity

Level One Clarity: Do you know what you want? Have you written it down? If either of these answers is "no" or a "ya, but..." you do not have crystal clear "Clarity." Level Two Clarity: Do You Understand your "Why?" Why do you want to do/have what you are wanting to...

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Exactly What To Say

Exactly What To Say

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty...

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