Breakfast Club KC Blog

Change Matters! Change as in $.52 cents The back story. We had a meeting for the lease negotiations. I reviewed the lease. Really, I actually read all pages and all addemdems. I highlighted areas of concern and I did the math. Then I did research on similiar...

Xpill - The Transformational Pill That Is A True Placebo BUT it works... This is by far the most elegant example of selling a placebo with a good story. Click the link below. Read the site. Watch his videos.  Think aobut your sotry and how it can be used effectively...

Great Creative Commercial - watch it. 

There are only 2 types of marketing campaigns, Direct Intent & Diversion Direct Intent = A person is aware of their Want/Desire OR Fear/Frustration and are actively seeking a solution. Diversion = A person does not know what they don't know and are not even aware...

Voice Search - what you need to know as a busy business owner This is still very early in the game but it is something that if you start planning now, it will be that much less of a chore later, and you'll be ahead of the pack... Fact: Voice Search is becoming more...

Nobody really cares about your "ABOUT Page" BUT what they do care about is only Three Things:1) What exactly are you going to do for me?2) Why should I believe you can/will actually do this for me?3) Why is this so much better than my other options?Your "About Page" ...

How to BEST assemble the pieces of this puzzle.

Level One Clarity: Do you know what you want? Have you written it down? If either of these answers is "no" or a "ya, but..." you do not have crystal clear "Clarity." Level Two Clarity: Do You Understand your "Why?" Why do you want to do/have what you are wanting to...

Why become a Google Local Guide? It gives you Google Super Powers! 1) Please note: This is for NOT for Businesses, it's for individuals. 2) Download a Step by Step PDF Walk Through: Local Guide PDF It's for you personally (as a business owner). Please do not use this...

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty...