Marketing Plan Simplified

Business Builders

To create an EFFECTIVE marketing plan, it’s pretty simple. Let’s cover it.

 

  1. Outline your promotions for the year on a calendar – starting with the up coming Holidays
  2. Create/outline your Call-To-Action for each of those promotions (redeem coupon, call, schedule an appt, etc.) 
  3. Create a 3 part Email Template Sequence for Each Promotion. Use these templates to refine/build your follow up sequence.
  4. Promote your Specials – Even 5.00 a day is enough to have a new stream of new clients coming in your door.

Common Mistakes

  1. Over complicating this process. KISS IT (Keep It Simple Silly and just do it).
  2. No Marketing Plan Promotion Outline is EVER created (See #1. Above)
  3. No clear Call To Action on a promotion because is was a “last second, shoot from the hip” design
  4. No follow-up sequence/plan is crafted/implemented.
  5. No action is taken because initially it SEEMS like it’s going to be to much money out and no guarantee of an ROI.

Reality

  1. Without a Plan, you are destine to remain exactly where you are (think hamster wheel)
  2. There is so much BS out there, it’s very difficult to know what is right and what is not.
  3. You have me. There is no excuse.
  4. $5.00 a day could mean the difference between new clients in your door and/or the closing of your business.
    *Ask Shane Miller about the New “Butts In Seats” Birthday Lead Campaign we created last month. We captured 27 new names & phone numbers (real ones) for a total ad spend of $145 (including testing). Average Customer Lifetime Value is $400.00. Do the math. That’s $10,800 potential new dollars.

Questions, Thought, and/or Comments? Call me (see below)

To create an EFFECTIVE marketing plan, it’s pretty simple. Let’s cover it.

 

  1. Outline your promotions for the year on a calendar – starting with the up coming Holidays
  2. Create/outline your Call-To-Action for each of those promotions (redeem coupon, call, schedule an appt, etc.)
  3. Create a 3 part Email Template Sequence for Each Promotion. Use these templates to refine/build your follow up sequence.
  4. Promote your Specials – Even 5.00 a day is enough to have a new stream of new clients coming in your door.

Common Mistakes

  1. Over complicating this process. KISS IT (Keep It Simple Silly and just do it).
  2. No Marketing Plan Promotion Outline is EVER created (See #1. Above)
  3. No clear Call To Action on a promotion because is was a “last second, shoot from the hip” design
  4. No follow-up sequence/plan is crafted/implemented.
  5. No action is taken because initially it SEEMS like it’s going to be to much money out and no guarantee of an ROI.

Reality

  1. Without a Plan, you are destine to remain exactly where you are (think hamster wheel and/or Ground Hog Day – the movie)
  2. There is so much BS out there, it’s very difficult to know what is right and what is not.
  3. You have me. There is no excuse.
  4. $5.00 a day could mean the difference between new clients in your door and/or the closing of your business.
    *Ask Shane Miller about the New “Butts In Seats” Birthday Lead Campaign we created last month. We captured 27 new names & phone numbers (real ones) for a total ad spend of $145 (including testing). Average Customer Lifetime Value is $400.00. Do the math. That’s $10,800 potential new dollars.

Questions, Thought, and/or Comments? Call me (see below)

Wesley J. Harrison
Contact him: 816-482-3755
Book a Consultation: Click Here