To create an EFFECTIVE marketing plan, it’s pretty simple. Let’s cover it.
- Outline your promotions for the year on a calendar – starting with the up coming Holidays
- Create/outline your Call-To-Action for each of those promotions (redeem coupon, call, schedule an appt, etc.)
- Create a 3 part Email Template Sequence for Each Promotion. Use these templates to refine/build your follow up sequence.
- Promote your Specials – Even 5.00 a day is enough to have a new stream of new clients coming in your door.
Common Mistakes
- Over complicating this process. KISS IT (Keep It Simple Silly and just do it).
- No Marketing Plan Promotion Outline is EVER created (See #1. Above)
- No clear Call To Action on a promotion because is was a “last second, shoot from the hip” design
- No follow-up sequence/plan is crafted/implemented.
- No action is taken because initially it SEEMS like it’s going to be to much money out and no guarantee of an ROI.
Reality
- Without a Plan, you are destine to remain exactly where you are (think hamster wheel)
- There is so much BS out there, it’s very difficult to know what is right and what is not.
- You have me. There is no excuse.
- $5.00 a day could mean the difference between new clients in your door and/or the closing of your business.
*Ask Shane Miller about the New “Butts In Seats” Birthday Lead Campaign we created last month. We captured 27 new names & phone numbers (real ones) for a total ad spend of $145 (including testing). Average Customer Lifetime Value is $400.00. Do the math. That’s $10,800 potential new dollars.
Questions, Thought, and/or Comments? Call me (see below)
To create an EFFECTIVE marketing plan, it’s pretty simple. Let’s cover it.
- Outline your promotions for the year on a calendar – starting with the up coming Holidays
- Create/outline your Call-To-Action for each of those promotions (redeem coupon, call, schedule an appt, etc.)
- Create a 3 part Email Template Sequence for Each Promotion. Use these templates to refine/build your follow up sequence.
- Promote your Specials – Even 5.00 a day is enough to have a new stream of new clients coming in your door.
Common Mistakes
- Over complicating this process. KISS IT (Keep It Simple Silly and just do it).
- No Marketing Plan Promotion Outline is EVER created (See #1. Above)
- No clear Call To Action on a promotion because is was a “last second, shoot from the hip” design
- No follow-up sequence/plan is crafted/implemented.
- No action is taken because initially it SEEMS like it’s going to be to much money out and no guarantee of an ROI.
Reality
- Without a Plan, you are destine to remain exactly where you are (think hamster wheel and/or Ground Hog Day – the movie)
- There is so much BS out there, it’s very difficult to know what is right and what is not.
- You have me. There is no excuse.
- $5.00 a day could mean the difference between new clients in your door and/or the closing of your business.
*Ask Shane Miller about the New “Butts In Seats” Birthday Lead Campaign we created last month. We captured 27 new names & phone numbers (real ones) for a total ad spend of $145 (including testing). Average Customer Lifetime Value is $400.00. Do the math. That’s $10,800 potential new dollars.
Questions, Thought, and/or Comments? Call me (see below)
Wesley J. Harrison
Contact him: 816-482-3755
Book a Consultation: Click Here